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The Competitive Edge with Cross-Media Marketing from AutoLoop

Direct Mail to existing customers has proven to be significant enhancement to dealer marketing. Field market success with the highly targeted AutoLoop Direct Mail program consistently demonstrates a 13-22% increase in customer response above those achieved by auto-messaging systems alone. Reaching out to a targeted customer group with a multi-media message can greatly enhance results.

Direct Mail: FAQs

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What makes AutoLoop Direct Mail different?

First, we’re focused on communications to existing customers—retention. Using market evaluation tools, we scrub the DMS data to define the best targets for specific offers, then execute a campaign that is designed to seek engagement.

What are the most effective programs?

In concert with auto-reminders built into the AutoLoop Essentials platform, direct mail campaigns significantly increase customer Recovery Campaigns. Service Reminders and Declined Service campaigns yield substantial returns when properly designed and targeted.

How are targets determined for Direct Mail campaigns?

We access your DMS data to do a full market evaluation before initiating a program. A review of your DMS database starts the process by defining recent, inactive and lost customers to determine the most beneficial targets to approach. If you’re already on the AutoLoop Essentials program, the data analytics are applied to ensure effective communications.

Is there flexibility in the offering/design?

Each campaign is adapted from proven models which deliver results. Working closely with the dealership, we refine specific offers to generate the best results.

How does AutoLoop Direct Mail minimize mailing waste?

The system is extremely effective in defining current addresses and vehicle ownership through VIN cleansing and cross-referencing of proactive databases.

Do you have to be on AutoLoop Essentials™ to utilize AutoLoop On-Demand Direct Mail™?

No. However, the best results, and the most efficient programs, are always those which are combined with the power of the entire AutoLoop Suite.

How are results tracked?

A performance dashboard allows the dealership to monitor the direct mail investment with drill-down ROI reporting and analysis from a variety of parameters.

AutoLoop

On-Demand Direct Mail™

The Competitive Edge with Cross-Media Marketing from AutoLoop

Direct Mail to existing customers has proven to be significant 
enhancement to dealer marketing. Field market success with the 
highly targeted AutoLoop Direct Mail program consistently demonstrates a 
13-22% increase in customer response above those achieved by 
auto-messaging systems alone. Reaching out to a targeted customer 
group with a multi-media message can greatly enhance results.