Executive Leadership Team
Adam Meier
Chief Executive Officer
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Adam Meier
Chief Executive Officer
Adam Meier is Affinitiv’s Chief Executive Officer. Based in Chicago, Illinois, he is responsible for Affinitiv’s strategy and operations. Meier has extensive experience integrating multiple companies together and working in private equity, spending the last 15 years growing and integrating businesses, with his most recent growth story occurring at Brandmuscle, another fully integrated marketing services software provider. At Brandmuscle he oversaw and directed the growth from 15 employees to almost 800 as Chief Financial Officer. Meier started his career at Deloitte and Touche and followed that up in the retail industry in Executive positions at Open Pantry Food Marts and Wisconsin Hospitality Group before joining Brandmuscle as CFO. Meier received his Bachelor of Science in Accountancy from Wright State University and holds an MBA in Finance from the Raj Soin College of Business at Wright State.
Mike Trevino
President & Chief Technology Officer
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Mike Trevino
President & Chief Technology Officer
Mike Trevino is Affinitiv’s President and Chief Technology Officer. With over 20 years of experience leading technology infrastructure and enterprise systems, Trevino is a true entrepreneur who founded Indigenous Software, a technology-focused business management platform that provides e-commerce, digital marketing, and content and contact marketing. He also founded RVLVR, an integrated digital marketing platform that allows brands to connect with customers. Trevino will continue to be the Chairman of the Board for Indigenous Software and RVLVR, while simultaneously heading up the technology department at Affinitiv.
Andy Byrne
Chief Revenue Officer
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Andy Byrne
Chief Revenue Officer
Andy Byrne is Affinitiv's Chief Revenue Officer. Based in New York City, Byrne is tasked with driving revenue growth for Affinitiv. Bringing with him over three decades of experience in catalyzing revenue growth and operational efficiency across diverse business landscapes, Byrne specializes in startups, scale-ups, and turnarounds. His expertise in sales operational excellence, product value translation, and fostering collaboration has been cultivated through leadership roles at Ivanti, Infor, Openwave Messaging, and Fidelis Cyber Security. Renowned for his customer-centric approach and transformative leadership style, Byrne plays a pivotal role in shaping go-to-market strategies and leading high-performing sales teams in the high-tech and software sectors. Byrne earned his Bachelor of Arts in Public Administration from The College of New Jersey.
John Krzyston
Chief of Staff
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John Krzyston
Chief of Staff
John Krzyston is Affinitiv's Chief of Staff. Based in Chicago, IL, Krzyston is responsible for implementing executive initiatives across all Affinitiv departments. Prior to the Chief of Staff role, Krzyston was the Director of Financial Planning and Analysis at Affinitiv. Prior to working at Affinitiv, Krzyston was a Manager at KPMG in the M&A due diligence group, where he performed buy and sell-side financial and commercial due diligence engagements within the general services sector. Prior to KPMG, Krzyston was a Senior Associate at RSM McGladrey within the Assurance practice.
Joe LaDuke
Chief Financial Officer
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Joe LaDuke
Chief Financial Officer
Joe LaDuke is Affinitiv's Chief Financial Officer. Based in Chicago, Illinois, LaDuke oversees all financial activities including client billing & collections, vendor relations, accounting, tax, and treasury LaDuke has almost 20 years of experience working in financial services as a Corporate Controller and Certified Public Accountant. Prior to becoming Chief Financial Officer, LaDuke served as the Corporate Controller of Affinitiv from its founding in 2016 through 2021. During that time, Affinitiv completed the merger and integration of multiple companies under private equity ownership. Before joining Affinitiv, LaDuke worked as a Controller for Enablon North America, an EHS software provider, and Brandmuscle, an integrated marketing services software provider. LaDuke began his career in public accounting and audit with KPMG and received his Master’s of Accountancy from the University of Wisconsin – Madison.
Adam Pavkov
Chief Product Officer
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Adam Pavkov
Chief Product Officer
Adam Pavkov is Affinitiv's Chief Product Officer. Based in Austin, Texas, Pavkov is responsible for overseeing the product strategy, innovation, and dealership marketing strategy across all the Affinitiv portfolios and for their key OEM customers. Prior to becoming Chief Product Officer, Pavkov was the former Head of Automotive Retail at Meta (Formerly Facebook), leading the North American dealer advertising business with responsibility for defining dealer strategies, vertical product development, thought leadership, and direct management of the OEM programs, top dealer groups, and the software and agency partner ecosystem. Prior to Meta, Pavkov led the audience and data product organization at Cox Automotive. Pavkov is a graduate of the University of Connecticut.
Matt Rodeghero
Chief Strategy Officer
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Matt Rodeghero
Chief Strategy Officer
Matt Rodeghero is the Chief Strategy Officer at Affinitiv. Based in Clearwater, Florida, Rodeghero is responsible for leading corporate initiatives that formulate a more strategic outlook for Affinitiv by identifying national market opportunities, building strategies for how the company will continue to meet the changing needs of the automotive industry, and implementing those plans companywide. Rodeghero’s 12 years of automotive and software experience combined with his background in business consulting give him a strong and unique perspective to further advance Affinitiv as a premier provider of software and marketing services. In his former experience at AutoLoop, he was a founding team member and held various positions including VP of Operations before taking on the role of Chief Product Officer where he helped to grow the organization from 40 customers to over 2000, including winning major OEM relationships, bringing an additional 6 major & many minor products to market and playing a leading role in 2 acquisitions before finally helping oversee its merger with Affinitiv.
Russ Beckenstein
President, CRM & Trade-In Valet
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Russ Beckenstein
President, CRM & Trade-In Valet
Russ Beckenstein is Affinitiv’s President of Trade-In Valet, XRM, and Higher Gear CRM’s. Based in Orlando, Florida, Beckenstein oversees all aspects of the CRM and trade tool for Affinitiv. Beckenstein has been with Affinitiv for 11 years and started as a Field Performance Manager for XRM. He has worked in several roles in the past with Affinitiv and with many of our clients and products. Beckenstein joined Affinitiv in 2010 with years of experience in auto dealerships. He worked in banking for a decade and a half, and was the Chief Executive Officer of a small lending company. Beckenstein is a graduate of the University of Florida and is a former United States Marine.
Tom Kerr
President, Affinitiv Advertising
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Tom Kerr
President, Affinitiv Advertising
Tom Kerr is President of Affinitiv Advertising. Based in Cape Coral, Florida, he is responsible for the creative, product, relationships, and strategy agency-wide. Kerr has been executing automotive advertising for nearly 20 years and has measured every medium from newspaper liner ads to combination omnichannel online/offline strategies. Kerr started with Moore and Scarry Advertising and served an important role in launching Haystak Digital Marketing. Later acquiring Moore and Scarry and co-founded Caldwell and Kerr Advertising. Kerr is a graduate of Ohio University Scripps School of Journalism and lives in Cape Coral, FL with his wife and children where they are active in sports, boating, The Buckeyes, and all things Cleveland!
Brian Wayne
President, EV Division | President, Subaru & OEM Development
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Brian Wayne
President, EV Division | President, Subaru & OEM Development
Brian Wayne is Affinitiv’s President of Voltage, EV Division and President of Subaru & OEM Development. Based in Detroit, Michigan, Wayne oversees all aspects of the Subaru account, Care Connect products, marketing, retailer and OEM relations, and account strategy with the focus on driving customer loyalty and satisfaction while helping the OE to grow business and revenue. Prior to Affinitiv, Wayne has over 25 years of global automotive industry experience having worked for FCA and Ford Motor Company. At FCA, he was Senior Manager for the Retail Channel, Express Lane and Collision portfolios. He also held various leadership roles across Marketing, Sales and Service serving the US and Emerging Markets. Wayne brings a unique understanding of OEM strategy, dealer operations, supply chain, financial and OE Operations. Wayne is a graduate of the University of Georgia.
Michelle Blakeley
Vice President, OEM Strategy and Development
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Michelle Blakeley
Vice President, OEM Strategy and Development
Michelle Blakeley is Affinitiv’s Vice President of OEM Strategy and Development. Based in Detroit, Michigan, she is responsible for the day-to-day ownership of a major, exclusive automotive OEM account—from marketing strategy and vision to revenue growth to our overall client relationships. Blakeley brings over 18 years of comprehensive experience in Field Operations, Marketing, and Business Advancement. Blakeley’s career has been dedicated to optimizing productivity, efficiency, service quality, and overall company growth. Her extensive background includes a remarkable track record of building strong relationships, overseeing operations, and collaborating with various departments and company leadership, as well as clients. Before becoming a vital part of Affinitiv, Blakeley refined her expertise in the automotive industry through a diverse array of roles in retail. Her journey included selling cars, managing a service department, and working for OEM companies such as FordDirect and software partners like Affinitiv. Blakeley’s consulting and strategic contributions extended across the U.S., Canada, Mexico, and Europe, showcasing her versatility and depth of experience in the automotive landscape. A proud alumna of Ohio State University and George Washington University, Blakeley actively engages with her community as the chairperson of local Alumni Chapters. Her commitment to industry advancement is further evident through her volunteer work with the Digital Marketing Advisory Council, where she shares her expertise. Additionally, Blakeley dedicates her time to the Automotive Women’s Alliance Foundation – Marketing, making a significant impact as a champion for women leaders within the automotive realm.
Tracy Hedgpeth
Vice President, People
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Tracy Hedgpeth
Vice President, People
Tracy Hedgpeth is Affinitiv’s Vice President of People. Based in Chicago, Illinois, Hedgpeth is a seasoned HR professional with over a decade of rich experience in managing and leading human resources across diverse industries, including fashion, design, retail, hospitality, and technology. Hedgpeth has been serving as Affinitiv’s Vice President of People since 2018, where she leverages her extensive background to drive innovative employee engagement strategies and foster a dynamic workplace culture. With a strong strategic vision and commitment to excellence, she helps support and shape Affinitiv's people-first approach, enhancing organizational performance and employee satisfaction.
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Offices
Corporate Headquarters
1130 W Lake Cook Rd, Suite 120
Buffalo Grove, IL 60089
Phone: 847-955-9740
Atlanta Office
4470 Chamblee Dunwoody Rd, Suite 150
Atlanta, GA 30338
Cape Coral Office
1521 Commerce Creek Blvd #6502
Cape Coral, FL 33909
Clearwater Office
314 S Missouri Ave
Clearwater, FL 33756
Phone: 877-850-2010
Denver Office
215 Union Blvd, Suite 325
Lakewood, CO 80228
Houston Offices
2100 Travis St, Suite 505
Houston, Texas 77002
7600 W. Tidwell Rd, Suite 400
Houston, TX 77040